CollectID Evolves Into ZATAP
In a bold and transformative move, leading "phygital" platform collectID officially announces its transition into ZATAP it was first launched in September of this year as the company's brand-new app and consumer-facing brand. This shift in strategy to fully move to ZATAP in both consumer and business operations is a sign of the company's dedication to changing the way consumers interact with brands landscape, and bringing a new level of joy to users through seamless connectivity between digital and physical realms.
David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's evolution in a statement that reads, "From our inception in the year 2018 to verify physical items within the digital world, collectID has grown into something much more substantial. Today, we aim to build a brand which delights consumers and resonates with our innovative approach to creating 'phygital' products. This has been made possible thanks to our dedicated team and partners, and we are excited to witness the positive impact ZATAP will have on both users and businesses."
Businesses: One Tap Away from Your Customers
While the business's B2B operations continued to operate under the collectID name following the announcement of ZATAP in September, they are now set to change to operate within ZATAP Business. ZATAP Business under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to provide a unique platform for brands to interact with their consumers like never before. The technology ensures product authenticity and www.metooo.it makes every product an engaging storyteller, creating more powerful bonds with customers.
The major part of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services: Customer Support for End Users Strategy Consulting, Help in Content Production and Marketing Execution
ZATAP is poised to set the standard for phygital products in the market creating a future where products are not just authentic but also attract. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers Just One Tap Away From the ZATAP Experience
ZATAP offers consumers a revolutionary experience. ZATAP allows them to not only authenticate the products they purchase but also immerse themselves in the stories and experiences each product has to offer.
Features of Owning a ZATAP Product:
Digital meets Physical: ZATAP connects the digital and physical worlds, providing customers with an immersive experience, where users have access to special content, deals, and rewards and use their services in the digital dimension (i.e. video games).
The Authentication System: The application offers a revolutionary authentication system, leveraging ZATAP's proprietary technology. This system, made up of secure NFC tags as well as blockchain, provides the best level of security that is available, allowing users to verify whether they're buying genuine merchandise with complete confidence.
Ticketing: Products may be used to obtain tickets to events and other special events, making use of the potential of a product for access to exclusive events.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their mission is to delight customers by connecting physical products with the digital realm providing a full-immersive physical experience for consumers and fans. ZATAP has headquarters in Switzerland as well as New York City, ZATAP works with businesses globally including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.